Linking to The Pension Service
If you wish to use text to link to The Pension Service, you should describe The Pension Service in this way: The Pension Service or The Pension Tracing Service depenant on which image you choose.
You can use the following source code for this link:
Linking to The Pension Service
<a href="http:/www./thepensionservice.gov.uk/" title="Link
to The Pension Service">The Pension Service</a>
Linking to The Pension Tracing Service
<a href="http://www.thepensionservice.gov.uk/atoz/atozdetailed/pensiontracing.asp"
title="Link to The Pension Tracing Service ">The Pension
Tracing Service</a>
title="The Pension service....": This text is read by speaking browsers and is visible to users when their mouse hovers over the link. It will also help search engines by associating words with The Pension Service.
Using the linking graphics
As well as the text above, you can use one of the following graphics as a visual link to The Pension Service. You can download the graphic by (for Windows PCs) clicking the right-mouse button and selecting 'Save Picture As...' or (for Macs) clicking the Control key and the mouse button and selecting 'Download Image to Disk'.
Source code
The source code for the link should look something like this:
The Pension Service
<a href = "http://www.thepensionservice.gov.uk">
<img src="[file_path/file_name.gif]" alt="The Pension
Service ">The Pension Service</a>
The Pension Tracing Service
<a href = "http://www.thepensionservice.gov.uk/atoz/atozdetailed/pensiontracing.asp">
<img src="[file_path/file_name.gif]" alt="The Pension
Tracing Service ">The Pension Tracing Service</a>
- src="[file_path/file_name.gif]": you will need to insert the file path and name of the graphics file
- alt="Link to The Pension Service...": this text is read by speaking browsers and is visible to users who have turned their graphics off. It will also help search engines by associating words with The Pension Service
Please do not reduce the size of these graphics as it will make the text unreadable
The Pension Service logo
This image should be used when linking to The Pension Service homepage (http://www.thepensionservice.gov.uk/).
Pension Tracing Service images
The following images are to be used when linking to the Pension Tracing Service (http://www.thepensionservice.gov.uk/atoz/atozdetailed/pensiontracing.asp).
90 x 40 Pension Tracing Service
120 x 60 Pension Tracing Service
120 x 60 animated Pension Tracing Service

138 x 80 Pension Tracing Service
138 x 80 animated Pension Tracing Service

160 x 65 Pension Tracing Service

160 x 65 animated Pension Tracing Service

160 x 600 Pension Tracing Service

160 x 600 animated Pension Tracing Service

180 x 50 Pension Tracing Service
180 x 50 animated Pension Tracing Service
240 x 60 Pension Tracing Service

240 x 60 animated Pension Tracing Service

250 x 250 animated Pension Tracing Service

460 x 80 Pension Tracing Service


468 x 80 animated Pension Tracing Service

Association with The Pension Service
You should not seek to associate The Pension Service with your site or any non-Pension Service content. Nor should you suggest any endorsement or approval by The Pension Service of you, your website or any non-Pension Service product or content.
Framing and context of The Pension Service content
We do not permit our pages to be loaded into frames on your site. Our pages must load into a user's entire window. Nor should you insert any graphic into, or play audio content over, The Pension Service content, nor allow a pop-up to appear simultaneously with The Pension Service content.
Restrictions on sites which can link to The Pension Service
We do not permit a website to link to The Pension Service if it contains material which is libellous, defamatory, pornographic, obscene, or is in any way a breach of the laws of England and Wales or infringes any third party intellectual property rights.
Removal of links
If we contact you to remove your links to The Pension Service, you must do so immediately.
